Yes! We ship to NZ and Australia. Free shipping on orders over $79 NZD.

4ml Lip Stain + 4ml Lip Oil. Dual-ended, one compact product.

Apply stain on the lip contour only, lighter in the centre. Wait 10 min, peel off. Finish with the Lip Oil for a glossy gradient effect.

We recommend leaving the product on the lips for up to 20 minutes for deeper and longer-lasting pigmentation.

Yes. All ingredients are approved for cosmetic use. MSDS documentation available.

The product is approved by NZ and Australian MSDS standards.

Yes. Sofi's Beauty is 100% vegan and cruelty-free. Never tested on animals.

Yes! The Lip Oil works perfectly on its own as a hydrating gloss for everyday wear.

Up to 6 hours — survives food, drinks, and kissing without touch-ups.

Wear time depends on how long the product is left to dry before peeling, and may vary from person to person. We recommend leaving it on for up to 20 minutes for up to 6 hours of wear.

No. The film detaches smoothly when completely dry. Peel from the outside in.

All orders are processed and shipped within 1-2 business days. Shipping costs and estimated delivery times are calculated at checkout. All orders are carefully checked before dispatch and securely packed to ensure they arrive safely and intact.

We accept a variety of payment methods to make your shopping experience easy and secure:

Cards: Visa, Mastercard, American Express and UnionPay
PayPal
Afterpay — buy now and pay in 4 interest-free instalments
Shop Pay — checkout in seconds with your saved details
Apple Pay — for iPhone and Mac users
Google Pay — for Android users
All transactions are processed securely. Any questions? Feel free to contact us!

You can shop with confidence knowing your payment is safe with us.

• Peel Side: The lip stain can last up to 6 hours if allowed to set for at least 20 minutes. For a quicker application, leaving the product on for just 5 minutes is enough to set the colour and define the contours for several hours. Please note that individual results and durability may vary from person to person.

• Vitamin E Lip Oil: This product offers the same wear time as a standard lip gloss, providing a beautiful glossy finish. However, its true benefit lies in its formula — it continues to deeply hydrate and treat your lips for many hours, even after the initial gloss effect wears off.